After his studies in photography, he started working on still-life, fashion, and commercial photo shootings. Today he’s focused on commercial TV and film direction. He has collaborated with numerous prestigious brands including Lavazza, Lindt, Carrefour, Genny, Piquadro, Foscarini, Primigi, Liviana Conti, Gillette, Flexa, Bulgari, Nestlè, Corriere della Sera, Outox, Allegri, Kia Motors, Acer, Burger King, Agencies: Armando Testa, m&c saatchi, Ogilvy, JWT, GetBetter, Usup and TheMadBox.